Oppo's new flagship costs 1,799 euros, matching iPhone 18 Pro Max pricing
The non-foldable flagship now costs only 200 euros less than Samsung's Z Fold 8, matching the price of the iPhone 18 Pro Max.
By Layla Fontaine ·
Oppo has priced the Find X10 Pro Max at 1,799 euros for European customers. This figure places the new Android flagship within 200 euros of the Samsung Galaxy Z Fold 8, which retails for 1,999 euros in the region.
A 9to5Google reviewer who tested the device for several weeks described the phone as a strong performer. The unit features a MediaTek processor, high-quality cameras, and exceptional battery life. Despite these strengths, the reviewer noted that the price tag dampens the excitement surrounding the launch.
The cost of the Find X10 Pro Max matches the price of the iPhone 18 Pro Max. Users on Reddit highlighted this parity, noting that a flat-screen phone now commands the same price as a premium foldable alternative. Some commenters pointed out that prices in certain regions are disproportionately high compared to other markets.
The article attributes this pricing structure to a wider industry trend driven by AI companies. The author refers to the current situation as "RAMageddon," suggesting that memory costs are pushing up prices across the board. This trend is not unique to Oppo. The Samsung Galaxy S26 Ultra is priced at 1,769 euros, and Xiaomi is rumored to face similar cost pressures for its upcoming European release.
Previous models offer a cheaper alternative for budget-conscious buyers. The earlier Find X9 Pro is available in Europe for roughly 1,000 euros. Some users observed that the older model includes more memory and a larger battery while costing hundreds of euros less than the new flagship. The reviewer personally favors the Find X9 Ultra, citing its lower price point and strong feature set.
Promotional offers may reduce the final cost for some shoppers. Buyers in the United Kingdom have reported using specific deals to lower the price. However, the standard retail price remains high in a market where costs are already elevated. The device is currently listed at 1,799 euros, making it a direct competitor to top-tier rivals from Apple and Samsung.
