UK Shoppers Adjust Weekly Routines to Meet New Three Day Supply Target
Households in Hampshire, London and North Shields are adding staples to their carts following a government campaign urging residents to store food and water for 72 hours.
By David Almasi ·

The UK government launched a new public campaign on Thursday that asks households to keep three days' worth of food and water on hand. The initiative, known as the Be Ready campaign, aims to help families prepare for a wide range of potential disruptions. These include climate related events and security threats labeled by ministers as state sponsored terrorism from Russia.
Lawrence Barratt, a resident of Hythe in Hampshire, began following the guidance two weeks ago. He now adds tinned beans, soups, chili con carne, noodles and rice to his weekly grocery list. Barratt is buying these items alongside bottled water, which he uses for cooking. His goal is to stock enough supplies for two people for three days. He has also purchased a first aid kit, a battery powered FM radio and a torch. He relies on a portable power bank that he uses for camping to charge phones and small appliances.
Barratt said the government’s website made him realize he would be unprepared for any emergency. He cited memories of empty shelves during the first lockdown in 2020 as a factor in his decision to start saving now. He views the gradual addition of these items as a manageable change to his routine rather than a major financial burden.
In Greenwich, London, Marco Camurri is taking a similar approach. His household is collecting pasta, passata, stock cubes, tinned goods, bottled water and medicine. Camurri noted that his family has relatives in continental Europe, allowing them to leave the UK temporarily if the country enters a conflict or faces severe infrastructure failure. He keeps wood in his garden to light a barbecue for boiling water if needed. His family also maintains charged power banks, USB flashlights and fuel tanks kept above 50 percent capacity, which provides roughly 300 miles of driving range.
Camurri described his preparation as equivalent to one extra week of shopping for staples. His family started this process a few months ago after reports of supply chain disruptions linked to El Niño emerged. He now tracks the expiry dates of his supplies in a spreadsheet to ensure items are consumed and replaced in time. He refers to this collection as his Doomsday Stash.
Jack Davenport, from North Shields on the River Tyne, also pointed to El Niño as a reason for his preparations. He described the current threats to the country as difficult to judge in size. These threats include climate disasters, Russian shadow attacks, artificial intelligence and rising interest rates driven by energy insecurity. Davenport characterized the nation’s physical and technological infrastructure as creaking and outdated. He suggested the government is trying to reduce long term panic by presenting these events as likely rather than certain.
Not all residents agree with the new guidance. Deirdre O'Sullivan, from Leicester, called the advice daft and compared it to 1970s instructions to hide under a table during a nuclear attack. She argued that the three day timeframe is inadequate for a genuine emergency. O'Sullivan stated that any danger to drinking water should be identified more precisely and that extreme food shortages would likely develop over a longer period. She described the guidance as a policy created to demonstrate action, even if that action is clearly useless.
The government’s campaign website lists specific items for residents to consider purchasing. These include dried foods, bottled water, medicines and backup power banks. Ministers have sent similar signals for several months, but the formal launch of the campaign this week has accelerated purchasing activity in many households. The guidance does not require a specific storage location or quantity of shelf space, leaving the implementation up to individual families.





